Sony spent two years in close consultation with cinematographers focusing on the ergonomic design, the result was unlike any previous Sony camera, and it built up to form an elegant, unified system. They desired a web presence to match this superior Sony technology.
Sony’s ambition to create the ‘wow-effect’ on the product pages for their ‘hero’ cameras F5 and F55 was met with limitless imagination at RT. Our experience and expertise into the industry informed our initial insights and we didn’t hold back, collaborating with the best in the business to create massive impact for the campaign.
We developed an engaging digital 360° product rotation which displayed the product in all its glory, from every angle, allowing users to experience the exceptional modularity and flexibility of the camera. It formed an integral part of the Cinematography campaign, re-establishing Sony as the leader in the market.