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Case study: Sony

15 years of digital partnership and counting

Ambition

Sony Professional only look for specialist agency partners to join their roster. Their in-house marcomms team need fast, responsive support to maintain global websites and channels.

What we did

The fast-paced nature of Sony’s Professional websites means round-the-clock web development, content editing, maintaining and monitoring. Equally important is accuracy, flexibility and support that fits around their needs as a business. Acting as an extension of their marketing team means we are prepped for pressure points, busy periods and events in the Sony calendar.

What we delivered

  • Ongoing web development support
  • Ongoing production management support
  • Ongoing content editing support
  • Global translation management
  • Internal training video production
  • Web design and development
  • Eloqua marketing automation

How we did it

Over the years, our teams have been set up to react to Sony’s marketing calendar, depending on their needs. Whether it’s a new ‘hero’ product launch or a coordinated global digital campaign, we’re equipped to work seamlessly with Sony’s global marketing team, both remotely and in collaborative workspaces.

Results

  • 99% of content editing requests completed within SLA time over five years
Our Work

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