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Case study: Thomson Reuters – Eloqua

Full service Eloqua specialists

Ambition

Across their global business groups, Thomson Reuters needs marketeers to automate marketing processes through multiple channels, target and nurture prospects, and deliver highly qualified leads. However, the previous digital systems developed in house were beginning to become a problem. Over time, emails and landing pages within Eloqua had become inconsistent in both branding and design, with no clear regulation or uniformity. This resulted in a wide range of un-optimised activities that did not meet the expected brand standards.

What we did

Working alongside Thomson Reuters for almost a decade, we’ve created and managed dozens of user-friendly Eloqua protected templates, including responsive emails and landing pages, optimised for desktop, mobile and tablet. To support, we’ve also provided web development and content editing support, working as a dedicated specialist for their marketing operations team. The client is now equipped with fool-proof workflow and intuitive usability, meaning minimal technical knowledge is needed for its many users. The support we’ve provided now allows marketers to create pixel-perfect, professional, and effective digital communications that truly represent their brand.

What we delivered

  • Eloqua specialist support and development
  • Ongoing strategic digital consultancy
  • Ongoing web development support
  • Ongoing production management support
  • Ongoing content editing support
  • Global content migration
  • Web design and development
  • Eloqua marketing automation

How we did it

A large number of business units within Thomson Reuters utilise the Eloqua content management platform, powered by Oracle. With ever-changing requirements in the digital space, their global teams need responsive specialists to coordinate, plan and execute web development requests and projects throughout the year.

We recommended to standardise and reduce the number of current Eloqua templates being used by the client’s marketeers. It was our job to find a solution that minimised the amount of code fixes that were previously needed, and radically simplify the workflow for users. We introduced a more self-sufficient alternative, so the client would save time and costs when launching the many campaigns a business of Thomson Reuters’ size demands.

Once the systems and processes had been developed, we set up an internal project team to work seamlessly with Thomson Reuters’ teams, as specialists and consultants. Our digital team would be available to react on a business-as-usual basis to respond to any website development, production or content management support requests. This support also included larger projects which needed specialist strategy and contribution.

“Working with rt for the last 6 years has just been a joy because they have felt part of the team. We know each other individually, we know each other’s strengths and weaknesses, we really work well together. I think that they’re a true extension of the team and almost feel like part of the family. They are almost Thomson Reuters themselves because they understand the templates, they understand the governance, they understand the pressures and because of that they can deliver extra value that others can’t get near to.”

– Paul Tasker, (former) Head of Marketing Operations – Risk, Thomson Reuters

Our Work

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