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Case study: Waters Edge

Brand creation for new luxury restaurant

Ambition

Waters Edge began as a simple premise, to provide a luxury dining experience that excites all five of the diner’s senses. Headed by international chef, Aneke Spacie, their team saw only three ways to do this: organic ingredients, from garden to plate within an hour, exemplary service, and an element of collaboration between chef and diner with each dish served.

What we did

With an authentic promise and set of  values, every allusive detail of the brand created by our team seeks to pair the rich dining experience with an assurance of elegant handcrafted quality.

What we delivered

  • Brand strategy creation
  • Brand identity creation
  • Brand communications toolkit and assets
  • Website creation

 

How we did it

Condensing this special recipe down into its core elements, we listened to Aneke’s passion, got a taste for her talent and absorbed the beautiful surrounding environment. We came away with a clear understanding of the Waters Edge ethos and what Aneke wanted her patrons to experience. These invaluable sessions inspired the next stages where we would bring the brand into existence.

The Waters Edge identity was refined with the essence of the brand in mind – nature’s finest food impeccably served. From the hand-illustrated logo to the soft, natural colour palette, all ingredients of the brand identity were designed to denote craft, tactility and personality. Whether it’s through the website or menu design we created, we wanted each diner to understand that their dining experience was developed, quite literally, from the ground up.

Our Work

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