About.

Real thinking business marketing.

An agency partner created to service business brands and their unique requirements. We specialise in fintech, financial services and insurance, and have a proven record working with some of the biggest global brands as their trusted partner.

Our experienced leadership team have worked both agency and client side for some of the most recognisable global brands. They share a common belief that business brands excel when strategy and inspirational creative work come together.

All of our work is underpinned by what we call real thinking. This is about developing a long idea not just a big idea. We don’t deliver you 15 minutes of fame, we deliver long-term return on investment, brand advocacy and customer loyalty.

Services.

Collaboration is key. The best work is often that which stretches beyond our control. We dream big and we work with those that can deliver the size of our dreams. Whether that’s within the agency, with our trusted partners, or working seamlessly in partnership with your inhouse production teams or existing roster agencies.

Every project starts with our strategy team and through partnership and consulting, we get to a ‘long idea’ and a campaign strategy to maximise its potential. We then bring the idea to life in an integrated way across the appropriate channels.

 

Marketing strategy.

Marketing strategy.

With experience developing marketing strategies for some of the world's most recognisable brands, our team combines strategic thinking with inspirational creative to achieve impressive results. We work with clients to understand their ambitions before delivering compelling marketing strategies designed to achieve their goals.

Brand strategy.

Brand strategy.

Our approach is simple yet effective. We work with our clients to understand their business challenges and ambitions, their desired company culture and what they want to be known for. We use this knowledge to develop an authentic brand proposition and we bring it to life with a resonating visual and verbal identity.

Creative development.

Creative development.

Every agency wants to create award winning work, and we're no different. It's in our creative team's DNA to want to deliver eye-catching and boundary pushing creative. Where we are different though, is that we realise results are just as important as design. We work with our clients to deliver results-driven and award winning creative.

Campaign planning.

Campaign planning.

We understand that a well thought through campaign plan is just as important as engaging content. We work with our clients to understand what they hope to achieve before building content-led, multi-channel campaign plans which meet their timeline and budget.

Content execution.

Content execution.

Compelling creative and strategic thinking can only be brought to life through solid content and campaign execution. We work with clients to identify their content requirements so that together, we can deliver results-driven, global reach campaigns.

Marketing automation.

Marketing automation.

We combine marketing and digital expertise to utilise technology that can help our clients to create effective marketing automation strategies. From planning through to execution, our tried and tested process delivers results for a range of global clients.

Approach.

Intelligent creativity that delivers results.

Data is at our core. We partner with you to understand your business landscape, your product and services, your target audience and aspirations. We look for the big picture and the true purpose of your organisation that connects everything you do.

With human and product insights we create solutions that connect with your audiences and result in action. Presented in a truly engaging way, our campaigns aim to change both perceptions and behaviour across the most efficient and effective mediums and channels.

people.

rtbm director team

Matthew Ralph.

MD & Exec. Creative Director

As a brand specialist, Matt has spent over 20 years building and communicating brands both client-side and agency-side. Working strategically with some of the world's biggest brands including Barclays, Vodafone, British Airways, Virgin Atlantic and DHL.

rtbm director team

Sarah Ford.

Brand Strategy Director

Sarah is an experienced brand, marketing and communications specialist. With over 17 years' experience across a number of brands including British Airways and Simplyhealth, Sarah is highly skilled in marketing strategy, brand development, research & insight and PR.

rtbm director team

Chris Watkins.

Commercial Director

Chris has 14 years experience in the executive search and marketing recruitment sectors, specialising in placing marketing agency and creative talent in a range of roles globally. As Commercial Director Chris is responsible for recruitment, talent management and new business development across rt.

rtbm director team

Michael Stead.

Brand Director

Michael has spent his career working with global brands at some of the top integrated ad agencies in London. This includes extensive strategic, marketing and brand campaign experience working in partnership with Nestle, Procter & Gamble, Unilever and the award winning MasterCard “Priceless” campaign.

rtbm director team

Dave McRobbie.

Non-Exec Digital Director

Dave has 20+ years experience within the digital and technology sectors. Previously a director of a number of digital agencies he has also occupied senior change positions within the public and corporate sectors. He is currently a non-exec director at a number of agencies - including rt - and a senior adviser at two funded start-ups.

rtbm director team

Gareth Hogan

Digital Strategy Lead

Gareth is an experienced digital strategist, web developer, and marketer who has been immersed in online communities and supporting businesses of all sizes online for over 18 years including work on digital campaigns with major brands.