Eloqua support and Campaign strategy.
A large number of business units within Thomson Reuters utilise the Eloqua content management platform, powered by Oracle. Across their global business groups, Thomson Reuters needed marketers to automate processes through multiple channels to target and nurture prospects and deliver highly qualified leads.
Thomson Reuters is the world’s leading source of intelligent information for businesses and professionals, and the brand needed this reflected in their content management processes. The previous Eloqua templates, developed in-house by Thomson Reuters were becoming complicated. Over time, both emails and landing pages within Eloqua had become inconsistent in their branding and design, with no clear regulation, uniformity or clear marketing strategy. This resulted in a wide range of un-optimised activities that did not meet the expected brand standards.