Cloud – we’re ready when you are.
Coupled with the challenge of their impending brand transition from Thomson Reuters to Refinitv, which would take place within the campaign’s duration, the cloud campaign needed to appropriately position and promote their presence as a key player within the cloud marketplace, as well as communicate the message that their data products are available via the cloud with a platform flexible approach.
The cloud campaign was launched and spearheaded by a commissioned survey and report, produced by Raconteur and designed by rt.. The report explored global organisations’ understanding of and attitude towards adopting cloud technology within multiple levels of their business. The report was supported by a connected content campaign which incorporated email marketing, direct mail activity, account based marketing, social media marketing, digital advertising and public relations. To find out more, click here to read our case study.
Thomson Reuters Compliance and Anti-Money Laundering Seminar 2018.
The 10th Thomson Reuters Compliance and Anti-Money Laundering Seminar has taken place in Riyadh, Saudi Arabia. The Summit offers delegates an insight into the regulatory changes facing the compliance profession and hosts notable speakers from the financial world.
Working in collaboration with the Middle Eastern division of Thomson Reuters on this flagship event, the team at rt. have delivered an intuitive event registration site, a selection of Eloqua email templates, a comprehensive event guide and a suite of digital and event assets.
We’re pleased to have been a part of yet another successful CAML Summit in 2018 and look forward to working with the Middle Eastern division of Thomson Reuters over the coming months. To find out more, click here to read our case study.
ONESOURCE proposition development.
Building on an ever-growing relationship with Thomson Reuters Corporate & Tax Professionals, rt. have been recruited to develop a focussed proposition for the company’s ONESOURCE software solution, as well as a starter-suite of campaign assets.
Starting with a phase of market discovery, we’ll be working in collaboration with the team at Thomson Reuters to develop a feature-focussed proposition for ONESOURCE which can assist in achieving growth plans for the coming year.
The project is a great win for rt. and allows us to build on last year’s successful ONESOURCE. One Answer campaign. We look forward to working with the Thomson Reuters team on this project.
More than software campaign coverage.
Our recent Thomson Reuters More than software campaign is going from strength to strength, with notable coverage in a range of industry publications.
The campaign, which has been spearheaded by the commissioning and release of the exploratory ‘Accountant of Tomorrow’ report, has received coverage in a range of high profile outlets including Economia, Accountancy Online and Accounting WEB.
The More than software campaign demonstrates a deeper understanding of accountants and the challenges they face within their day to day roles. The campaign differentiates from other accountancy software providers by adopting a profession centred message, rather than a features and benefits sell-in. To find out more about the campaign, click here to read our case study.
RTS 27– Thomson Reuters can show you the way.
Thomson Reuters Financial and Risk division required a campaign which could communicate their strength in guiding investment firms through an ever-changing regulatory landscape. In addition, the RTS 27 Best Execution campaign also needed to build on the organisation’s award winning 2017 MiFID II proposition.
We worked collaboratively with Thomson Reuters to understand the challenges facing investment firms before developing a message proposition and visual identity extension which Thomson Reuters could use to own the industrywide conversation surrounding RTS 27.
The ‘We can show you the way’ RTS 27 campaign was initiated with extensive pay-per-click advertising activity, the production of a 2 page data sheet and a refresh of the campaign landing site.
Digita Professional Suite. More than software.
Thomson Reuters Tax & Accounting required a thought-provoking and disruptive campaign which could set them apart from competitors within an ever-evolving accountancy software market.
Working in collaboration with the client via a series of campaign workshops, we took time to further explore and understand the challenges facing accountants in order to develop a message territory that Thomson Reuters could own within the market.
Following this phase of discovery, we developed the ‘More than software’ campaign proposition and visual territory before producing a truly integrated, 12-month marketing and public relations campaign.
Throughout this ongoing partnership our work to date has included the delivery of a campaign photoshoot, above the line print advertisements, a suite of campaign videos, a collection of animated digital banners and the commissioning and design of a comprehensive research report.
MiFID II and RTS 27 – Best Execution Reporting.
At rt. we have been commissioned to work on the high priority RTS 27 – Best Execution Reporting campaign for Thomson Reuters. An extension of the MiFID II regulation, RTS 27 stipulates that investment firms must publish information on the quality of execution obtained on their top five trading venues.
With an immediate requirement for a campaign which will allow Thomson Reuters to own the RTS 27 conversation market-wide, we will be producing a visualisation and messaging extension to their current proposition.
London Risk Summit.
We will be working with Thomson Reuters Finance and Risk department this quarter to deliver digital and experiential elements for their upcoming London Risk and Compliance Summit, held at the London Brewery in April 2018.
They have commissioned rt. to produce an intuitive event registration site, as well as an engaging experiential piece that will be integral to the summit and enhance delegate experience, encouraging attendees to participate in the fight against Financial Crime.
We look forward to working with Thomson Reuters on what we’re sure will be a highly successful and well-attended flagship event.
Connect Governance, Risk and Compliance.
At rt. we have been commissioned to work on the Connected Risk campaign for Thomson Reuters Finance and Risk division, New York.
The brief is to create a visual identity for the campaign, aimed at developing Thomson Reuters thought leadership position in the Governance, Risk and Compliance space, promoting their best in class Risk and Compliance software. We will be executing the campaign wrapper across a range of digital assets.
Compliance and Anti-Money Laundering Summit.
At rt., we have used our extensive experience to work with Thomson Reuters on key events across a range of markets including EMEA and MENA.
Following the successful execution of these projects, rt. are now pleased to be working on the esteemed MENA Compliance and Anti Money Laundering Summit, which this year celebrates its 10th Anniversary, held in Riyadh in September 2018.
This project will see the end to end delivery of all event assets, including the development of a high-impact event campaign wrapper, which will be executed across all digital and social channels and event collateral for the summit. To find out more, click here to read our case study.