CI Precision is a manufacturer of precision instruments and systems for use in quality assurance and research applications. CI Precision’s expertise includes the development of high precision weighing & handling instruments, software design, electronic design and the provision of GMP solutions for pharmaceutical manufacturing applications. CI needed to refresh all marketing materials and improve their positioning.
Brand Strategy, Visual Identity Development, Internal Brand Roll-out, External Brand Roll-out, Asset Development and Production.
The CI group commissioned rt. to produce a complete suite of visuals across all platforms. After many hours of research into the current industry and business landscape we delivered website development, landing pages and an integrated marketing package that focused on presenting striking imagery and content clearly across multiple channels.
As a result, Precision received an integrated marketing package from rt. that included improved brand positioning and targeting strategy across digital and print.