Cloud – we’re ready when you are.

Thomson Reuters Financial & Risk division required strategic level campaign planning and creative support to assist with the implementation their multi-channel cloud proposition campaign. Coupled with the challenge of their impending brand transition from Thomson Reuters to Refinitv, which would take place within the campaign’s duration, the cloud campaign needed to appropriately position and promote their presence as a key player within the cloud marketplace, as well as communicate the message that their data products are available via the cloud with a platform flexible approach.

The cloud campaign was launched and spearheaded by a commissioned survey and report, produced by Raconteur and designed by rt.. The report explored global organisations’ understanding of and attitude towards adopting cloud technology within multiple levels of their business. The report was supported by a connected content campaign which incorporated email marketing, direct mail activity, account based marketing, social media marketing, digital advertising and public relations.