Contact us today to find out how we can help with your connected content campaign requirements.
All connected content campaigns start with identifying the relevant marketing challenge.
Whether you’re looking to revise your brand proposition, have a requirement for thought leadership, are planning the launch a new product or looking to attract clients to an event, we’ll identify the challenge at hand before co-creating a connected content campaign which can achieve your commercial goals.
Our three phase approach allows us to develop campaigns which will tackle your key business challenge in order to achieve competitive advantage within the market.
Key to any connected content campaign is the theme. This is the underlying message and proposition that you want to take to market in order to engage with your audience at each stage of the sales funnel.
Following theme selection, we consider all available marketing channels to answer the question ‘What’s the most effective way of communicating and engaging my target audience?’
Our content planning and execution phases bring to life the theme and its messages in a way that engages with and cuts through the sales journey, from awareness to conversion.