Campaign: Insurance Designed by Vets .
When welcoming a new pet into your home, providing the best, most complete care for your new family member is a prime concern. Pet owners often turn to their vets for advice, but without a pet insurance policy in place, CVS was only able to direct customers to their competitors.
CVS Group is the Uk’s largest provider of veterinary services, with more than 400 practices across the country. What they needed was a visual brand identity for their new, comprehensive pet insurance policy which demonstrated their market leading position as an expert practice, made up of expert vets.