Digita Professional Suite. More than software.

Thomson Reuters Tax & Accounting required a thought-provoking and disruptive campaign which could set them apart from competitors within an ever-evolving accountancy software market.

Working in collaboration with the client via a series of campaign workshops, we took time to further explore and understand the challenges facing accountants in order to develop a message territory that Thomson Reuters could own within the market.

Following this phase of discovery, we developed the ‘More than software’ campaign proposition and visual territory before producing a truly integrated, 12-month marketing and public relations campaign.

Throughout this ongoing partnership our work to date has included the delivery of a campaign photoshoot, above the line print advertisements, a suite of campaign videos, a collection of animated digital banners and the commissioning and design of a comprehensive research report.