Memnon was acquired by Sony for their industry-leading digital preservation and archiving services. The brand needed to more accurately represent its new position in the market before being unveiled at The International Broadcasting Convention (IBC), which attracts over 55,000 industry professionals each year.
Brand Strategy, Visual Identity Development, Internal Brand Roll-out, External Brand Roll-out, End-to-end Customer Experience (CX) Strategy, Website Development, Campaign Development, Print Media and Marketing Materials
Creation of a strategic brand identity framework and accompanying communications toolkit
Production of a compelling launch event video
Increased awareness of Sony Memnon within the digital preservation and archiving services marketplace
Having worked with Sony for more than 15 years, we were the perfect partner to align Memnon’s unique expertise with Sony’s heritage and legacy of audio-visual technologies. Through our brand development process, we repositioned the Memnon brand and expressed its new proposition through a vibrant suite of materials, including a custom video which could be screened at the showcase event.
In addition to the brand repositioning, we conducted a full website audit and content review before initiating a website redesign and website development. To follow this work, we produced a suite of event assets including an event stand and brochures to express their new brand identity.