Our recent Thomson Reuters More than software campaign is going from strength to strength, with notable coverage in a range of industry publications.
The campaign, which has been spearheaded by the commissioning and release of the exploratory ‘Accountant of Tomorrow’ report, has received coverage in a range of high profile outlets including Economia, Accountancy Online and Accounting WEB.
The More than software campaign demonstrates a deeper understanding of accountants and the challenges they face within their day to day roles. The campaign differentiates from other accountancy software providers by adopting a profession centred message, rather than a features and benefits sell-in. To find out more about the campaign, click here to read our case study.