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RTS 27– Thomson Reuters can show you the way..

We worked collaboratively with Thomson Reuters to understand the challenges facing investment firms before developing a message proposition and visual identity extension which Thomson Reuters could use to own the industrywide conversation surrounding RTS 27. The ‘We can show you the way’ RTS 27 campaign was initiated with extensive pay-per-click advertising activity, the production of… View Article

RTS 27– Thomson Reuters can show you the way.

Thomson Reuters

July 2018

Thomson Reuters Financial and Risk division required a campaign which could communicate their strength in guiding investment firms through an ever-changing regulatory landscape. In addition, the RTS 27 Best Execution campaign also needed to build on the organisation’s award winning 2017 MiFID II proposition developed by rt.

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We worked collaboratively with Thomson Reuters to understand the challenges facing investment firms before developing a message proposition and visual identity extension which Thomson Reuters could use to own the industrywide conversation surrounding RTS 27.

The ‘We can show you the way’ RTS 27 campaign was initiated with extensive pay-per-click advertising activity, the production of a 2 page data sheet and a refresh of the campaign landing site.

MiFID II and RTS 27 – Best Execution Reporting

Client WinsThomson Reuters

July 2018

At rt. we have been commissioned to work on the high priority RTS 27 – Best Execution Reporting campaign for Thomson Reuters. An extension of the MiFID II regulation, RTS 27 stipulates that investment firms must publish information on the quality of execution obtained on their top five trading venues.

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With an immediate requirement for a campaign which will allow Thomson Reuters to own the RTS 27 conversation market-wide, we will be producing a visualisation and messaging extension to their current proposition.

Senior Account Manager

Current Openings

July 2018

We are looking for an experienced Senior Account Manager to join our growing London based team.

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If you’ve spent more than 5 years in a marketing agency developing client relationships and managing creative and digital projects across a range of business brands, then we’d love to hear from you.

Marketing automation development for Blackrock

Client Wins

June 2018

A win for rt. with a new brief for marketing automation development from global Investment Management Corporation, Blackrock.

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We will be using our expert knowledge of the Eloqua platform to produce a series of fully customizable Landing Page templates to promote thought leadership, event registration and facilitate email marketing.

Digita Professional Suite. More than software.

Thomson Reuters

June 2018

Thomson Reuters Tax & Accounting required a thought-provoking and disruptive campaign which could set them apart from competitors within an ever-evolving accountancy software market.

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Working in collaboration with the client via a series of campaign workshops, we took time to further explore and understand the challenges facing accountants in order to develop a message territory that Thomson Reuters could own within the market.

Following this phase of discovery, we developed the ‘More than software’ campaign proposition and visual territory before producing a truly integrated, 12-month marketing and public relations campaign.

Throughout this ongoing partnership our work to date has included the delivery of a campaign photoshoot, above the line print advertisements, a suite of campaign videos, a collection of animated digital banners and the commissioning and design of a comprehensive research report.

Connect Governance, Risk and Compliance

Client WinsThomson Reuters

April 2018

At rt. we have been commissioned to work on the Connected Risk campaign for Thomson Reuters Finance and Risk division, New York.

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The brief is to create a visual identity for the campaign, aimed at developing Thomson Reuters thought leadership position in the Governance, Risk and Compliance space, promoting their best in class Risk and Compliance software. We will be executing the campaign wrapper across a range of digital assets.

Compliance and Anti-Money Laundering Summit

Client WinsThomson Reuters

March 2018

At rt., we have used our extensive experience to work with Thomson Reuters on key events across a range of markets including EMEA and MENA.

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Following the successful execution of these projects, rt. are now pleased to be working on the esteemed MENA Compliance and Anti Money Laundering Summit, which this year celebrates its 10th Anniversary, held in Riyadh in September 2018.

This project will see the end to end delivery of all event assets, including the development of a high-impact event campaign wrapper, which will be executed across all digital and social channels and event collateral for the summit.

London Risk Summit

Client WinsThomson Reuters

March 2018

We will be working with Thomson Reuters Finance and Risk department this quarter to deliver digital and experiential elements for their upcoming London Risk and Compliance Summit, held at the London Brewery in April 2018.

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They have commissioned rt. to produce an intuitive event registration site, as well as an engaging experiential piece that will be integral to the summit and enhance delegate experience, encouraging attendees to participate in the fight against Financial Crime.

We look forward to working with Thomson Reuters on what we’re sure will be a highly successful and well-attended flagship event.

Digita Professional Suite

Client WinsThomson Reuters

January 2018

rt. secures a new brief with the Thomson Reuters Tax and Accounting division.

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We will be creating a fully integrated, multi-channel marketing campaign to increase market awareness and generate interest in the Digital Professional Suite accounting software platform.

The campaign will run throughout 2018 and include campaign wrapper development, campaign planning, advertising, PR and managing market research.

Transfer Pricing

Client WinsThomson Reuters

December 2017

Thomson Reuters Tax & Accounting division will be working with rt. on their 2018 integrated campaign for their market leading Transfer Pricing product.

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We will develop a multi-channel campaign to re-energize the market position for Transfer Pricing under the OnceSource product platform, developing a striking campaign wrapper and supporting campaign assets to bring the product proposition to life.