Case Study.

PramaCare .

Brand identity, positioning and launch.

Pramacare, a Christian charity providing home care services in Bournemouth, Poole and the surrounding areas were keen on growing their brand positioning and presence in the UK. Whilst expanding on current offerings which included Prama Shops, Prama Podiatry, PramaClubs, PramaHair, Prama Advocacy and PermaLinks (local churches and community projects), the organisation required a new brand identity to expand on its current operations.