RTS 27 – Thomson Reuters can show you the way.

Thomson Reuters Financial and Risk division required a campaign which could communicate their strength in guiding investment firms through an ever-changing regulatory landscape. In addition, the RTS 27 Best Execution campaign also needed to build on the organisation’s award winning 2017 MiFID II proposition.

We worked collaboratively with Thomson Reuters to understand the challenges facing investment firms before developing a message proposition and visual identity extension which Thomson Reuters could use to own the industrywide conversation surrounding RTS 27.

The ‘We can show you the way’ RTS 27 campaign was initiated with extensive pay-per-click advertising activity, the production of a 2 page data sheet and a refresh of the campaign landing site.