Thomson Reuters Financial and Risk division required a campaign which could communicate their strength in guiding investment firms through an ever-changing regulatory landscape.
Building on an already successful and award-winning 2017 MiFID II campaign, their goal was to create a conversation-owning messaging and creative proposition for the impending RTS 27 regulation.
We worked collaboratively with Thomson Reuters to better understand how they could provide short and long term solutions to the RTS 27 reporting challenges that investment firms were facing.
Following an initial phase of discovery, we then developed a messaging proposition and visual identity extension which Thomson Reuters could use to own the industrywide conversation surrounding RTS 27.
In addition to this campaign identity, we worked with Thomson Reuters on their RTS 27 launch campaign, which included extensive pay-per-click advertising activity, the production of a 2 page data sheet and a refresh of the campaign landing site.
Brand Strategy, Visual Identity Development, Asset Creation.