Product development, ideation workshops and internal communications.

Simplyhealth is a healthcare provider with roots in hospital saving funds. They help people manage their everyday healthcare needs from visits to the dentist to mental health support. Over time, they have evolved to provide people with a variety of means to pay for health, dental and pet care while still holding their core values close. The organisation was looking to diversify their offering with the launch of new products and services into the market.

What we did.

Proposition Development, Program Strategy, Visual Identity Development, Internal Brand Roll-out.

What we did.

We developed a new ideation strategy which realigned employees with Simplyhealth’s wider company ambitions and generated a genuine excitement about the company’s future.

With employees engaged in a new mindset and excited about future proposition development, we identified the need to develop a robust infrastructure which would allow Simplyhealth to continue their track record of innovation.

Through working with Simplyhealth stakeholders, we introduced a future proposition validation structure which allowed proposals to be analysed and ideas to grow into fully-fledged business propositions.

These processes firmly cemented the entrepreneurial ethos within Simplyhealth and its employees, giving them the architecture to develop innovation to its greatest potential.


100% attendance from employees and stakeholders throughout the programme.
100% of programme attendees would recommend our ideation development programme to a colleague.
84% of programme attendees rated our facilitation and value as “great” and “excellent”.
4 new propositions are currently being developed, ready for nationwide launch.
35 potential propositions are ready to be prototyped and tested.
90 employees completed Level 1 of our ideation programme, creating over 284 ideas and concepts.