SONY.

Multiple campaigns and support projects over 15 years.

As one of the world’s leading consumer brands, Sony Professional only look for specialist agency partners to join their roster. Their in-house marcomms team needed fast, responsive support to maintain global websites and channels.

What we did.

Digital Makreting Strategy, Customer Experience (CX) Strategy, Website Development, Global Website Support, Content Management and Distribution, Campaign Development, Asset Development and Execution.

How we did it.

The fast-paced nature of Sony’s Professional websites means round-the-clock web development, content editing, maintenance and monitoring. Equally important is accuracy, flexibility and support that fits their needs as a business.

To cater for their needs we designed an ongoing programme of web development support, content editing, video production and acted as an extension of their marketing team, becoming an essential part of the day to day operations for the European team.

Over the years, our teams were able to react to Sony’s marketing calendar, depending on their needs. Whether it was a new ‘hero’ product launch or a coordinated global digital campaign, we worked seamlessly with Sony’s global marketing team, both remotely and in collaborative workspaces to manage and maintain their brand and product advertisements.

As content marketing specialists, we were able to offer this ongoing programme of digital support for Sony Professional which included web design and development, Eloqua marketing automation, template creation, content editing and global translation management.

Results.

99% of content editing requests completed within SLA time over a five year support period.

Clients.