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The Middle Eastern and North African division of Thomson Reuters required a creative wrapper and asset suite to promote their 10th Annual Compliance and Anti-Money Laundering Seminar. With a two day programme at which over 400 regulatory and GRC professionals would discuss key compliance issues, this project required a impactful and engaging creative proposition.
As the event was also entering its momentous 10th anniversary, Thomson Reuters added an additional requirement for a 10 year anniversary badge or emblem which could encapsulate their core offerings; Regulation, Compliance, Financial Crime and Financial Technology.
Set against the backdrop of the transforming world of accountancy, driven by changing regulation and advances in technology, Thomson Reuters Tax & Accounting required a thought-provoking and disruptive campaign which could set them apart within the accountancy software market.
Designed to reinvigorate the market position for their Digital Professional Suite product, the campaign needed to position Thomson Reuters as a true industry ally by demonstrating a deeper understanding of accountants and the challenges they face within their day to day roles.
To unify their global assets, Sony professional took steps to bring together the online real-estate of their North American and European teams and took the opportunity to completely overhaul the underlying services that support their online marketing efforts.
As part of our ongoing partnership with the Central Digital team (CDT) at Sony, they retained rt. for our specialist development and digital strategy support.
A large number of business units within Thomson Reuters utilise the Eloqua content management platform, powered by Oracle. Across their global business groups, Thomson Reuters needed marketers to automate processes through multiple channels to target and nurture prospects and deliver highly qualified leads.
As the world’s leading source of intelligent information for businesses and professionals, Thomson Reuters needed this reflected within their content management processes. The previous Eloqua templates, developed in-house by Thomson Reuters were becoming complicated. Over time, both emails and landing pages within Eloqua had become inconsistent in their branding and design, with no clear regulation, uniformity or clear marketing strategy. This resulted in a wide range of un-optimised activities that did not meet the expected brand standards.
Pramacare is a Christian charity providing home care services in Bournemouth, Poole and the surrounding areas were keen on growing their brand positioning and presence in the UK. Whilst expanding on current offerings which included Prama Shops, Prama Podiatry, PramaClubs, PramaHair, Prama Advocacy and PermaLinks (local churches and community projects), the organisation required a new brand identity to expand on its current operations.
Groveley Detection is a dedicated provider of the most comprehensive & advanced detection technologies to businesses around the UK. Groveley Detection Ltd is a subdivision of Emerson, one core business of its wider platform delivering automation solutions and commercial & residential solutions.
Spire Payments is the fastest growing European POS solutions provider and is one of the original pioneers to develop world-class secure electronic payment solutions.
Tetra Pak is a global organisation providing a process and packaging solutions for the food industry, and have been at the forefront of their field for 60 years. To showcase their best in class product suite, they required a configuration tool that would better promote a selection of the company’s market-leading products online.
In the ever-changing technology industry, it is vital for telecommunications brands to stay at the forefront of their field. Despite the buzz surrounding new VoIP technologies, VoIP Unlimited was losing connection with its audiences, and the brand and its communications had become outdated.
The brand needed a contemporary brand refresh and a new way of talking about how they lead in the telecommunications industry.