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The Middle Eastern and North African division of Thomson Reuters required a creative wrapper and asset suite to promote their 10th Annual Compliance and Anti-Money Laundering Seminar. With a two day programme at which over 400 regulatory and GRC professionals would discuss key compliance issues, this project required a impactful and engaging creative proposition.
As the event was also entering its momentous 10th anniversary, Thomson Reuters added an additional requirement for a 10 year anniversary badge or emblem which could encapsulate their core offerings; Regulation, Compliance, Financial Crime and Financial Technology.
Set against the backdrop of the transforming world of accountancy, driven by changing regulation and advances in technology, Thomson Reuters Tax & Accounting required a thought-provoking and disruptive campaign which could set them apart within the accountancy software market.
Designed to reinvigorate the market position for their Digital Professional Suite product, the campaign needed to position Thomson Reuters as a true industry ally by demonstrating a deeper understanding of accountants and the challenges they face within their day to day roles.
A large number of business units within Thomson Reuters utilise the Eloqua content management platform, powered by Oracle. Across their global business groups, Thomson Reuters needed marketers to automate processes through multiple channels to target and nurture prospects and deliver highly qualified leads.
As the world’s leading source of intelligent information for businesses and professionals, Thomson Reuters needed this reflected within their content management processes. The previous Eloqua templates, developed in-house by Thomson Reuters were becoming complicated. Over time, both emails and landing pages within Eloqua had become inconsistent in their branding and design, with no clear regulation, uniformity or clear marketing strategy. This resulted in a wide range of un-optimised activities that did not meet the expected brand standards.
Fighting financial crime is paramount to ending world poverty and enabling prosperity, and corporate business has a vital role to play in enabling that change.
But, society can no longer sit back and expect the financial services community to tackle the challenge of financial crime alone. As a thought leader in the financial world, Thomson Reuters sought to highlight that the only way financial crime can be tackled globally is by working together to break down barriers and create transparency.
Capturing customer information is crucial for marketers but there has always been a tipping point between requesting too much information and customer abandonment. This is no different for Thomson Reuters who rely on gaining this crucial information to drive their highly targeted global campaigns. In an effort to increase conversion rates and minimize lead dropouts, Thomson Reuters turned to us as their Eloqua partner to explore ways for them to use their current system more efficiently.
The financial services industry is a rapidly changing and increasingly complex landscape. In a digital age where disruption is commonplace and new technologies and regulatory changes leave organisations open to risk, increased awareness and understanding of governance and compliance is crucial.
Thomson Reuters Connected Risk compliance software is a market leading governance and compliance platform, offering Tier 1 Financial Services Institutions a best in class product suite for approaching and mitigating risk.
Although equipped with best in breed tools, Thomson Reuters needed to position themselves as thought leaders within the global Governance, Risk and Compliance (GRC) space.
With the impending launch of a global, cloud-based tax technology solution under their ONESOURCE brand, Thomson Reuters was presented with a unique opportunity to improve brand positioning and market share within the European market.
While most previous ONESOURCE campaigns had been tactical and demand generation focussed, Thomson Reuters wanted to use this unique opportunity to drive a strategic message forward regarding their presence within the global tax and accounting compliance space.
When thinking about financial crime, we often consider it a distant issue- not one over which we have any responsibility or control. The Thomson Reuters Risk and Compliance Summit aimed to raise awareness of the global issues surrounding financial crime, the implications that companies and countries face and how we as individuals can engage in the fight against it.
Our brief was to create an immersive event site to encourage pre-event registration, and host content post-event. We were also commissioned to create a memorable and engaging experiential piece that would encourage delegates at the Summit to consider the harsh truths of global financial crime.
Thomson Reuters is the leading source of business intelligence, technology and expertise. With the introduction of a new European financial legislation, MiFID II, they needed to inform their clients in an accessible, engaging way on a range of substantial challenges and global implications for the financial industry.