Tetra Pak is a global organisation providing a process and packaging solutions for the food industry, and have been at the forefront of their field for 60 years. To showcase their best in class product suite, they required a configuration tool that would better promote a selection of the company’s market-leading products online.
Visual Identity Development, Internal Brand Roll-out, Web Development, Campaign Development.
Keeping in line with Tetra Pak’s visual identity, our objective was to extend and evaluate people’s understanding of the company motto ‘Protects what’s good’. Whether seen globally or locally, it was essential that the orgnisation conveyed a clear, strong and coherent message.
Through collaborative research, we delved into the user interface behind digital layouts and analysed the user journey that Tetra Pak’s customers were experiencing. Our objective was to construct a platform that was visually clean, simple and majestic.
Following this phase of discovery, we created a simple yet striking user interface which would lead the user through a complex and multi-levelled infrastructure, whilst maintaining excellent user experience. As a result of these developments, Tetra Pak were able to better promote their product offering through a website which offered optimum customer experience, conversion rates and lead scoring.