What we accomplished.
Visual Identity Development, Internal Brand Roll-out, Web Development, Campaign Development
How we did it.
Keeping in line with brand’s visual identity, our objective was to extend and evaluate people’s understanding of the company motto ‘Protects what’s good’. Whether seen globally or locally, it was essential that Tetra Pak conveyed a clear, strong and coherent message.
Through collaborative research, we delved into the user interface behind digital layouts and analysed the customer journey. Our objective was to visually construct a platform that was clean, simple and majestic. We created a simple yet striking user interface that would lead the user through a complex and multi-levelled infrastructure, whilst maintaining excellent user experience.
Through using the rt. solutions, Tetrapak were able to better promote their product offering through a website which offered optimum customer experience, conversion rate and lead scoring.