The financial services industry is a rapidly changing and increasingly complex landscape. In a digital age where disruption is commonplace and new technologies and regulatory changes leave organisations open to risk, increased awareness and understanding of governance and compliance is crucial.
Thomson Reuters Connected Risk compliance software is a market leading governance and compliance platform, offering Tier 1 Financial Services Institutions a best in class product suite for approaching and mitigating risk.
Although equipped with best in breed tools, Thomson Reuters needed to position themselves as thought leaders within the global Governance, Risk and Compliance (GRC) space.
Brand Strategy, Campaign Development, Visual Identity Development, Digital Strategy, Asset Creation.
We developed a campaign visual identity and associated marketing assets to facilitate a fully integrated, multichannel campaign that was aiming to re-invigorate the market position of Thomson Reuters Connected Risk. The campaign was spearheaded by the launch of a Thomson Reuters commissioned, independent report produced by Celent. The report was titled ‘Achieving Integrated GRC in an Interconnected Digital Age.’ and explored the role of digital and technology in managing governance, risk and compliance globally.
Delivery of a compelling campaign visual identity, designed to improve the market position of the Connected Risk platform and position Thomson Reuters as a thought leader in the wider governance, risk and compliance space.