Thomson Reuters MENA.

Compliance & Anti-Money Laundering Seminar.

The Middle Eastern and North African division of Thomson Reuters required a creative wrapper and asset suite to promote their 10th Annual Compliance and Anti-Money Laundering Seminar. With a two day programme at which over 400 regulatory and GRC professionals would discuss key compliance issues, this project required a impactful and engaging creative proposition.

As the event was also entering its momentous 10th anniversary, Thomson Reuters added an additional requirement for a 10 year anniversary badge or emblem which could encapsulate their core offerings; Regulation, Compliance, Financial Crime and Financial Technology.

What we did.

Visual Identity Development, Brand Strategy, Campaign Development, Asset Development and Production.

How we did it.

We worked collaboratively with the MENA division, working around time differences and religious holidays to ensure that tight timescales were met.

The resulting creative wrapper and assets took inspiration from the event location, Saudi Arabia, and used an impactful hero image which showed the Riyadh skyline at night. Drawing connotations with this fast paced, technology and money rich city, our underlining theme also tied in interconnectivity by utilising line art and movement throughout the creative.

Once the creative wrapper was finalised, we designed and produced a full suite of campaign assets including a registration microsite, email invitations, print invitations and event collateral including their Summit magazine, roller banner artwork and stage designs.

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