Case Study.

MIFID II 2017.

Campaign: The Line.

Thomson Reuters is the leading source of business intelligence, technology and expertise. With the introduction of a new European financial legislation, MiFID II, they needed to inform their clients in an accessible, engaging way on a range of substantial challenges and global implications for the financial industry.

This campaign needed to position Thomson Reuters as the solution and thought leader in this space, turning the challenge into a considerable commercial advantage.