Case Study.

ONESOURCE.

Campaign: One Answer.

With the impending launch of a global, cloud-based tax technology solution under their ONESOURCE brand, Thomson Reuters was presented with a unique opportunity to improve brand positioning and market share within the European market.

While most previous ONESOURCE campaigns had been tactical and demand generation focussed, Thomson Reuters wanted to use this unique opportunity to drive a strategic message forward regarding their presence within the global tax and accounting compliance space.