With the impending launch of a global, cloud-based tax technology solution under their ONESOURCE brand, Thomson Reuters was presented with a unique opportunity to improve brand positioning and market share within the European market.
While most previous ONESOURCE campaigns had been tactical and demand generation focussed, Thomson Reuters wanted to use this unique opportunity to drive a strategic message forward regarding their presence within the global tax and accounting compliance space.
Brand Identity Creation, Brand Strategy, Visual Identity Development, End-to-end Customer Experience (CX) Strategy, Email Marketing, Automation Support, Eloqua Templates and Landing Pages, Client Training Package, Lead Management and Nurturing Advice
Followig a phase of discovery and initial exploration, we developed a strategic brand wrapper which was designed to promote Thomson Reuters ONESOURCE as a market champion within the global tax and compliance space.
To accompany this new visual identity, we worked alongside Thomson Reuters to produce a suite of assets which were designed to launch the ‘ONESOURCE. One Answer’ proposition. Speaheaded by a launch event held at the prestigious Gherkin, the campaign included an event teaser video, event pop-up banners and supporting digital assets.