Fighting financial crime is paramount to ending world poverty and enabling prosperity, and corporate business has a vital role to play in enabling that change.
But, society can no longer sit back and expect the financial services community to tackle the challenge of financial crime alone. As a thought leader in the financial world, Thomson Reuters sought to highlight that the only way financial crime can be tackled globally is by working together to break down barriers and create transparency.
Visual Identity Development, Campaign development, Print Media Assets and Distribution, Development and Production of Promotional Items.
We delivered a key communication message for Thomson Reuters to promote at the WEF Financial Crime Breakfast Meeting. This ‘Make the invisible visible’ message helped to raise awareness around the topic of financial crime and encouraged delegates to pledge their commitment in the quest to expose and tackle financial crime across the globe.
Our role was to create an impactful yet cost-effective outreach piece which could offer stand out within the Thomson Reuters Financial Crime Breakfast Meeting at the prestigious World Economic Forum 2018. The outreach piece was required to highlight the topic of financial crime to regulators, policymakers, national and international organisations, corporations and NGOs.
To deliver the required standout and impact, these messages were presented through the mechanism of a custom scratch card revealing the hidden truths behind financial crime. The scratch card was delivered in an elegant presentation box and accompanied by a custom-designed commemorative coin.
Engaging outreach piece distributed to 100 key delegates in attendance at the World Economic Forum 2018.
Increased delegate awareness and commitment to engage in the fight against financial crime.