The United Nations Volunteers (UNV) programme contributes to peace and development through volunteerism worldwide. They work with partners to integrate qualified, highly motivated and well supported UN Volunteers into development programming and promote the value and global recognition of volunteerism.
At rt. we were commissioned to lead a re- branding exercise and develop an accompanying communications strategy to create global alignment of volunteers, engage and inspire the organisation and support its overall strategic objectives.
Brand Strategy, Visual Identity Development, Internal Brand Roll-out, External Brand Roll-out, End-to-end Customer Experience (CX) Strategy, Website Development, Campaign Development.
Our project with UN volunteers was segmented over 12 phases and involved teams in Germany and the UK, along with field visits to Nairobi. Within the initial discovery phase, we held a number of workshop sessions designed to build the foundations of the brand architecture strategy, as well as to assess the strengths and weaknesses of the organisation’s existing communications materials.
After identifying a range of opportunities for improvement, such as the need for a clear and concise core messaging framework, we successfully developed a range of brand and communications strategies which facilitated a rebrand for the United Nations Volunteers on a global scale.